SKALED Labs
Work with us

WEBSITES THAT PAY FOR THEMSELVES.

01 / Capabilities

Three disciplines. One team. Zero handoffs.

Most agencies bolt together a developer, a freelance SEO, and a panicked hosting partner. We compound the three - full stack from frontend to database - with one senior team and no handoffs.

01 Web development

Custom websites, designed and built, owned by you.

From a ten-page marketing site to a full platform with auth, payments, and custom APIs - we design and build everything from scratch. No templates, no lock-in. The code is yours from day one.

clientResults.js
02 SEO

Get found first. Turn searches into customers.

We audit your site, research what your buyers are searching for, and publish content that ranks. Higher positions, more clicks, more revenue.

03 Hosting & infrastructure

We host it. It stays fast, and it stays up.

Your site runs on Cloudflare, Vercel, and Fly.io - edge-cached, auto-scaling, and backed up every six hours. If something breaks, we fix it before you notice.

01

Discovery

We start by asking what you actually want - your goals, your gaps, and what you have already tried. No assumptions, no templates pulled from the last client. We are figuring out what your customers need to feel when they land on your site, and what it will take to get there. If the scope is not clear by the end of this phase, we do not move forward.

Duration
5 to 9 days
You get
Agreed goals, ICP profile, sitemap, and a written scope
Who's in the room
You and our principal, no account layers
02

Architecture

We do not have a house stack we force every client into. We pick what loads fast, scales clean, and gives your customers an experience that actually lands. The decisions here are about the business you are building, not the one that is easiest for us to ship.

Decisions
Stack, hosting, CMS, auth, payments, search
You get
Architecture diagram, written rationale, no lock-in
03

Design

Good design is not an opinion - it shows up in the data. We test, iterate, and compare against what is actually converting, not against what looked good in a pitch deck. The benchmark is simple: does it feel like a strong, credible digital presence, or does it look like everything else?

You get
Design system, motion spec, two live flows in code
Reviews
Two structured rounds, one open round
04

Build

You see every iteration before it ships. We show you versions, suggest improvements proactively, and never disappear behind a curtain for three weeks. If something is not working, we say so and show you the alternative. Nothing goes to production without a preview link and a rollback ready.

Cadence
Weekly demo, daily async update
How we ship
Tested, preview-deployed, rollback-ready
05

Compound

We set the engagement on your terms at the start. If you want us invisible and just handling it, that is what we do. If you want regular check-ins, a voice message walkthrough, or eyes on every decision - that works too. One honest written report a month. No slides. No dashboards you will never open.

Cadence
Monthly retro, quarterly review
Reporting
One written page, no slides, no fluff

Tap a stage to explore

01

Discovery

We start by asking what you actually want - your goals, your gaps, and what you have already tried. No assumptions, no templates pulled from the last client. We are figuring out what your customers need to feel when they land on your site, and what it will take to get there. If the scope is not clear by the end of this phase, we do not move forward.

Duration
5 to 9 days
You get
Agreed goals, ICP profile, sitemap, and a written scope
Who's in the room
You and our principal, no account layers

03 / Selected work

Client work, live and interactive.

We treat client confidentiality as a deliverable, so most engagements live off this page. Ask for the rest.

Tax and Accounting

A full-service practice site with clean information architecture, built to convert referrals into booked consultations.

Client 01

Garden-forward Florist

An editorial storefront for a South Australian florist, with motion-led storytelling, considered typography, and a focus on craft.

Client 02

Cafe and Restaurant

A hospitality site built around seasonal content, with menu management and a visual identity that carries through every page.

Client 03

04 / Pricing

We build your website at no upfront cost.

You pay for ongoing support, hosting, and growth. Three plans. No tier-locked features behind a sales call.

With setup, lower monthly No setup, monthly only
Most chosen

Full service

Design, development, SEO, security, analytics, content, and the long game.

$3,500 setup

$1,500/ mo

Custom build, designed and shipped at no extra cost

Start with Full service

Strategy & design

  • Digital strategy & planning
  • Logo optimisation & animation
  • UI / UX design system
  • Wireframing & prototyping
  • Illustration & motion design
  • Mobile first, WCAG 2.2 AA
  • A/B variant design
  • Photo optimisation
  • Ongoing design iterations

Development & hosting

  • Custom website, all surfaces
  • API development & integrations
  • Payments, CRM, email, chat
  • Auth, roles, DB, multilingual
  • Full hosting & infrastructure
  • Performance optimisation

SEO

  • On-page, technical, local
  • Keyword research & content
  • Ongoing SEO management
  • Schema, sitemaps, redirects

Security, analytics & content

  • Security audit & firewall
  • GA4, GTM, heatmaps, reporting
  • Copywriting & stock assets
  • Video production, limited scope

Maintenance & support

  • 24/7 emergency support
  • Monthly maintenance & updates
  • Bug fixes & ongoing features
  • Annual redesign of one surface
  • Training & documentation
Growth

Growth

Full service minus SEO. Ideal when you already have a search partner you trust.

$2,500 setup

$950/ mo

Custom build, designed and shipped at no extra cost

Start with Growth

Strategy & design

  • Digital strategy & planning
  • Logo optimisation & animation
  • UI / UX design system
  • Wireframing & prototyping
  • Illustration & motion design
  • Mobile first, WCAG 2.2 AA
  • A/B variant design
  • Photo optimisation
  • Ongoing design iterations

Development & hosting

  • Custom website, all surfaces
  • API development & integrations
  • Payments, CRM, email, chat
  • Auth, roles, DB, multilingual
  • Full hosting & infrastructure
  • Performance optimisation

SEO

  • Bring your own SEO partner

Security, analytics & content

  • Security audit & firewall
  • GA4, GTM, heatmaps, reporting
  • Copywriting & stock assets
  • Video production, limited scope

Maintenance & support

  • 24/7 emergency support
  • Monthly maintenance & updates
  • Bug fixes & ongoing features
  • Annual redesign of one surface
  • Training & documentation
Hosting

Hosting

Your site, live and looked after. Hosting, security, and quiet maintenance.

$500 setup

$150/ mo

Custom build, designed and shipped at no extra cost

Start with Hosting

Strategy & design

  • Not included at this tier

Development & hosting

  • Domain & DNS configuration
  • Web hosting & SSL
  • CDN & server configuration
  • Uptime monitoring
  • Backup systems

SEO

  • Not included at this tier

Security, analytics & content

  • SSL/TLS & malware scanning
  • Analytics, configure on request
  • Content updates billed hourly

Maintenance & support

  • Software & plugin updates
  • Security monitoring
  • Bug fixes, business hours
  • 24/7 support not included
  • Annual redesign not included

Compare plans

Full service Growth Hosting
Strategy & design
Design system & UI/UX
Illustration & motion design
A/B variant design
Development & hosting
Custom website build
API, payments & integrations
Hosting & infrastructure
SEO
SEO management Bring your own
Keyword research & content
Security, analytics & content
Security audit & firewall
Analytics & reporting On request
Copywriting & content
Maintenance & support
24/7 emergency support
Monthly maintenance & updates
Annual redesign of one surface

Pricing shown is indicative. Final pricing depends on scope. All plans include a custom site delivered at no upfront cost. We don't lock contracts. Leave with thirty days notice and full source.

05 / Stack

Tooling we trust on production traffic.

  • Next.js
    App router, RSC
  • Astro
    Content sites, islands
  • Remix
    Form-heavy apps
  • Sanity
    Structured content
  • Payload
    Self-hosted CMS
  • Postgres
    Neon / Supabase
  • Stripe
    Payments, billing
  • Algolia
    Search
  • Cloudflare
    Edge, R2, Workers
  • Vercel
    Frontend hosting
  • Fly.io
    Regional services
  • Plausible
    Cookieless analytics
  • Posthog
    Product analytics
  • Sentry
    Error monitoring
  • Linear
    Engineering ops
  • GitHub
    Code, CI, reviews

06 / Notes

A few things we take real pride in.

N.01

Every site we ship is written from scratch.

We've never painted over a template and called it done. The code is version controlled, documented, and yours the day we stop working together. No export fees, no waiting, no conditions. You leave with the repo.

N.02

We treat SEO like a property, not a promotion.

We compound topical authority quarter by quarter and we're upfront about how long it actually takes. The metrics we care about are pipeline and margin. Impression counts don't show up in our reporting.

N.03

Good hosting is the stuff you never have to think about.

Edge-cached, auto-scaling, monitored around the clock. When something pages, we hear it before you do. That's the standard we hold ourselves to.

N.04

You talk to the person doing the work.

The engineer writing your code, the strategist building your brief, the person on call when your site goes down. Fewer layers between you and the work means the work gets better. That's a structural decision, not a talking point.

07 / FAQ

Questions we're asked weekly.

How can you build the site for free?

We aren't free. We amortise the build cost across the support, hosting, and growth retainer. If you stay on for the typical twenty-four months, the unit economics work for both of us. If you leave at month three, we take the loss. We've found this aligns incentives sharply, and we build it into every engagement.

What happens to my site if I leave?

You leave with a full source export, a documented runbook, and ninety days of transition support if you want it. The site is yours from day one. We host it. We don't hold it.

Do you work with existing sites, or only brand-new builds?

Both. About a third of our engagements begin as a replatform off WordPress, Webflow, or Shopify. We do these in two phases: lift-and-shift for parity, then rebuild for performance. You see compounding gains across both phases.

Who actually does the work?

A deliberately small team. Engineers, strategists, designers, and operators who work directly with you. No subcontracting, no offshoring, no account layers. You talk to the person who wrote your code.

How fast can we launch?

A focused marketing site lives within six to eight weeks. A platform with auth, payments, and a customer surface takes ten to fourteen. We've shipped emergency replacements in seventeen days when reputation required it. We don't recommend that pace.

Do you sign NDAs?

Yes, mutual, before discovery begins. Most of our portfolio lives off the public site for exactly this reason. We will tell you who we work with in private, with their permission, and we will refuse to disclose anyone who has asked us not to.

08 / Start

Tell us what you're building.

We reply to every honest enquiry within one working day, with a real person, in a real timezone. No discovery-fee gates.

We respond within one working day. Brisbane office hours.